Who We Are


Our team is comprised of individuals with experience at every level of government, the private sector, non-profits, grassroots organizing entities, and more. The backgrounds are diverse but the purpose is the same: being the best at what we do. Whether leading political campaigns or lobbying contracts, we are well equipped and utilize every skill and asset at our disposal to get our clients results. Scroll below to get to know our leadership team.

Mario Beltran
Founder & President

Mario Beltran is a political consultant and community organizer in Los Angeles. He has been active in state and local politics for over 15 years and is passionate about public service. Mario has worked for many legislators in various capacities ranging from field representative to district director. Mario was born in El Salvador and raised in Jalisco, Mexico. He migrated to the United States in 1995 and began to express his leadership and activism at an early age while he was a student at East Los Angeles College. He then continued his studies in Political Science at California State University Los Angeles. In addition to his work as a Consultant for the California State Senate Rules Committee, Mario has managed many successful campaigns for members of the California Assembly and Senate. Mario also has experience as a labor organizer, having worked for the United Farm Workers of America, AFL-CIO. Mario’s love of public service has led him to seek elected office in his home town of Bell Gardens, CA. Mario served on the Bell Gardens City Council, where he led initiatives to improve the city, such as changing the city’s municipal code to stop the 30 day mandatory impounding of cars driven by undocumented drivers. Prior to his term on the City Council Mario served on the Bell Gardens City Planning Commission and he has also served as a Board Member for the Salvadoran American National Association. Mario is a co-founder of the Southeast Leadership Network, a volunteer organization dedicated to promoting the civic engagement, education, health, and economic development of Southeast Los Angeles communities. Mario is the President and CEO of the Principia Group, a governmental relations and political consulting firm, and he resides in Bell Gardens with his wife of Erika and their son Camilo.

Jay A. Cortez
Vice President
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A native Angeleno, Jay A Cortez embarked on a career in public service in 2007 as part of the founding corps of City Year Los Angeles - an education-based non-profit under the Americorps service umbrella. He served for two years where he led a two-time national award winning leadership development and community service program for youth. After Americorps, he continued an active life of volunteerism and enrolled in Los Angeles City College where he became very active in Student Government as Senator and later as Student Body President where he helped found a program to assist homeless students with food, hygiene products, and housing and also helped launch an LGBTQ + allies program due to rising campus tensions. In 2011, helped found the Alice G. Harrison Trust Development Office serving Los Angeles High School, providing scholarships and programmatic support for students. He left his post at LA High to embark on a career in digital marketing with various firms specializing in Latino outreach, politics, and pop culture including Being Latino, a New York-based firm that helped create a US-market strategy for successful media companies like mitú. He most recently served as Councilmember Gil Cedillo’s Communications Director in the Los Angeles City Council, incorporating modern ways to engage constituents and promote the work of the former Senator and Assemblymember. He has also served as Assembly District Delegate and Executive Board Member with the California Democratic Party and serves as Vice President of the South Los Angeles Democratic Club, and Advisory Board Member to the Latino Coalition of Los Angeles. He currently resides in Los Angeles and is a proud father to his daughter, Camilla.

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